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(Original picture taken from the web, but was edited to change text)

THE INTERNET: AN ADVERTISING MEDIUM
The internet is a much more potent tool for advertising as a broadcast medium, as it can host videos, audio, text, and graphics—integrating the services of television, radio and newspaper into one. Not only can the internet hold a plethora of perpetual information, it can also spread information faster, by paying less than a fraction of the cost of television and radio.  Accessing social networking sites are now a breeze because not only can you access your account from a computer, but since smart phone app are direct links from your phone, you can access websites and other social networking sites from anywhere and any time.
SMALL BUSINESSES WHO NEED REPRESENTATION
[Go to blog site, spend 5 minutes going though website] Foreign Film Fan is small achieve of foreign films reviews, trailers, and tips, that is striving to build a community of foreign film lovers.
WHAT IS THE LONG TERM GOAL FOR MY CLIENT

Conversations popularize a site

Foreign Film Fan has a niche demographic, meaning it belongs to a certain category of interests, and have a particular audience. Aside from being a place of reference, Foreign Film Fan can be a place of discussion and sharing of information.  Foreign Film Fan has the potential to expand internationally, because of it’s particular niche, which is entertainment in foreign films.  However, for Foreign Film Fans to be a nation wide success, it needs follower.  There are a few ways to attract followers, and one of which would be to create an opportunity for people to interact within and out of the site. For example, by allowing freelance bloggers to write a post on the blog or allow the public to review a film, those bloggers may already have a following, and therefore can bring more audience to Foreign Film Fan.
Another way is to create forums where  fans can discuss movies and other inquiries. Once there is an impressive amount of audience that follow the blog, the long term goal is to then monetize the site with ads in order to build income. Joining the likes of AdSense or AdWords, in order to create Click-Per-Pay advertising, a small blog like Foreign Film Fan  can advertise all over the world, via search engines for only a couple of cents.
WHAT SERVICES CAN SOCIAL NETWORKING SITE OFFER?
Some of the services that social networking sites provide are:
  •   Expression, art, entertainment
  •  Virtual connection across the globe
  •  Diary/journals/blogging
  • Community, groups or organizations
  • Subscriptions and newsletters
  •  Information/knowledge
  • Anonymous, synonymous
  •  Dating & networking
  • Customizable fake/real identity
  •  Interaction with celebrities and other people/group of influence
  •  Sell, trade, buy
  •  Advertising, promotion, marketing
 WHICH SOCIAL NETWORKING SITES WILL BENEFIT MY CLIENT, IN ORDER TO DRAW THE RIGHT AUDIENCE
      Image representing Twitter as depicted in Crun...WordPressImage representing Facebook as depicted in Cru...
There are numerous social networking sites that cater to business, depending on what kind of services are offered by a particular client.  It is easy to get daunted by the many sites, so finding the right ones are key to either being noticed or being confused. Small business or individuals trying to develop an online identity MUST have the minimum of the following accounts:
  • Website/blog -where people can sign up for subscriptions, find information about the services offered, buy products, and feature promotions (ex. WordPress, Tumblr, Blogspot)
  • Video sharing- where promotional videos, infomercials, tutorials and other audio/visual promotions can be shared or embedded into website/blog (ex. Youtube, Vimeo)
  • Microblogging- where readers/followers are able to read and reply to text-based posts (ex. Twitter)
  • Email Service-to send online marketing information, receive notification, etc.
Because a client like  Foreign Film Fan is designed to create conversations,  social networking sites such as WordPress/Tumbr, Facebook, Youtube, & Twitter are appropriate as they are versatile and made for verbal and visual communication.
WHAT KIND OF COMMERCIAL TOOLS WILL BE FEATURED IN THESE SOCIAL NETWORKING SITES, TO PROMOTE MY CLIENT
 Occasional guest blogging, daily Twitter updates of movies being watched, and regular posts are a must, in order to continue conversation. Humorous video logs such as sock poppet movie commentaries, will draw in the younger demographic, therefore increasing the potential of a viral campaign
HOW WILL CUSTOMERS OR FOLLOWERS, CONNECT TO MY CLIENT

Sharing is caring, it can be viral

Fans can interactively connect to the site by subscribing to the blog (receiving newsletters & forums),  as well following the blog on Twitter, “liking” on Facebook, as well as making video responses on Youtube. All these social networking sites focus on spreading topics and conversation, therefore is designed to make “sharing” easy.
HOW CAN THESE SITES  MAXIMIZE MY CLIENT’S POTENTIAL?
WordPress will serve as the main website/blog for Foreign Film Fan
Twitter is being used to offer an instant update of what is being watched “right now”
Facebook acts as a fan page where fans can express their support
Youtube will host uploaded videos
CAN THESE SITES WORK TOGETHER?

Integration of four different social networking sites, into one

Social networking sites have started to merge services, in order to create uniform management. It used to be that you needed to know how to be a web publisher or use C++, html codex, to build a platform that contains graphics, videos and news feeds. But with WordPress, Tumblr or Blogspot’s user-friendly interface, people don’t have to be web programmers to be able to customize or launch a site. Followers to Foreign Film Fan are more likely to subscribe to the site, if they see all the resources, in one place.
WordPress for example, allows rss feeds from Facebook or Twitter to be posted directly on the site. Links and images are also a few clicks away, as words can be embedded with media. Furthermore, because social networking sites like Facebook and Twitter host feeds from one another, Foreign Film Fan can send a tweet and have it posted in both Twitter and Facebook (visa versa) simultaneously. Some companies may be attractive to customers in Facebook, and not in Twitters, so being about to send information in multiple networking sites, will have higher chances or acquiring views.
 BLOGS AS A PLATFORM TO CONNECT ALL NETWORK INFORMATION TOGETHER
 
A great feature that blogs provide, are community forums or review pages. The more on going conversations traffic the site, the higher probability of Search Engine Optimization. By using pings, widgets, links, and rss feeds, Foreign Film Fan, can also gain credibility by directing pictures, videos and key words, to sites and services already established.
 HAVING A SOCIAL MEDIA MANAGER FOR A SMALL BUSINESS OR INDIVIDUAL
  With the cost of newspaper, television and radio advertisements, social media advertising  with Lang Media, is the best way to ensure high quality cost-effective advertising for small businesses and individuals. By having a separate online marketing entity (such as Land Media) to promote commercials and special offers, small business can focus on corporate duties such as looking for potential investors, or finessing their product. On the contrary to large corporations that may have  multi-million dollar investors who can fund advertising on television, small businesses are often made up of people who use their hard earn savings, and may not be have the luxury to spend on advertising. Online advertising is not only lower- in cost, but can be found whenever, wherever, with the click of a mouse.

THE EFFECTS OF SOCIAL MEDIA ADVERTISING FOR SMALL BUSINESS ARE BENEFICIAL BECAUSE SOCIAL MEDIA ADVERTISING IS:

Facebook “like” page

  • Cost-effective (compared to television and radio)
  • A one stop platform for product information
  • Easier to manage
  •  Can be accessed anytime, anywhere on the computer or smartphones
  • Faster to create, edit, spread, and connect idea
  • Accessible to a larger fan base
  • Universal and NOT restricted to time and space

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***This is an oral presentation  prepared, written and will be presented  for Lang Media by Joonmarie Roca-Brush

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About Joonmarie Roca-Brush

*Visit Foreignfilmfan.wordpress.com to share your love for foreign films *Visit Jooniverse.wordpress.com for my ePorfolio

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